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The Pro Tablet 608 G1 is a relatively compact device with a 7.9-inch screen nestling in a chassis measuring 137mm by 207mm by 8.35mm. It's not the lightest small-format tablet around, though, with a starting weight of 420g (0.92lb). By contrast, Apple's 7.9-inch iPad mini 4 measures 134.8mm by 203.2mm by 6.1mm and weighs 298.8g (0.65lb).

For the record, there are eight iterations of this tablet available at HP's UK website, starting at £368 (ex. VAT, or about $526). We were sent the H9X64EA model, which costs £446 (ex. VAT, or about $637).

Build quality is solid, with a Gorilla Glass-protected screen and a metal frame that resisted our attempts to bend it. The tablet's plastic backplate might be liable to scratches, though. A silver frame around the front edge is the only 'design' feature on an otherwise sober black chassis.

The short edges house grilles for the tablet's stereo speakers. Sadly the sound quality that emerges from these is not impressive -- certainly not as good as the lengthy grilles lead one to expect. The audio is tinny and maximum volume is not very loud. You'd struggle to use the Pro Tablet 608 G1 for workplace presentations.

hp-pro-tablet-608-tablet.jpg The Pro Tablet 608's 2,048-by-1,536-pixel screen has a pixel density of 326ppi. Some models come with an active stylus.

Image: HP Inc Sound may be disappointing, but vision certainly is not. The Pro Tablet 608's 7.9-inch screen is one of its most impressive features, delivering sharp images with good viewing angles. The screen resolution of 2,048 by 1,536 pixels is high, its 326ppi pixel density matching the 7.9-inch iPad Mini 4 and the 8.9-inch Nexus 9. This resolution means text is rather small, and you may need to change some Windows 10 settings to avoid struggling with fingertip accuracy and text size in some situations.

The only downside is the screen's reflectivity, although this is less of an issue with a tablet than it is with a laptop because it's easier to adjust the screen angle to compensate. We also felt that the maximum brightness level could be brighter.

The screen has a digitizer layer, which means you can use a stylus -- but this only comes as standard with the two most expensive models, which cost £483 and £497 (ex. VAT) respectively.

The screen's 4:3 aspect ratio will suit anyone who spends time browsing the web or reading text in portrait mode. We also found it ideal for holding the tablet in two hands and tapping away at the on-screen keyboard -- something that would be harder on a wider 16:9 screen.

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There's a minimal selection of port and buttons, including a single USB port -- although it is USB-C. This handles charging as well as supporting external devices. It's nice to see USB-C supported, but given its relatively new status HP arguably should have provided a USB 3.0 converter in the box.

Two caddies cater for MicroSD card and Micro-SIM cards. Mobile broadband with GPS is supported on all but the entry-level model. There's also a headset jack.

The bottom long edge has a docking connector, which you can use to accommodate the £157 (ex. VAT) Portable Tablet Dock. This adds HDMI, Ethernet (RJ-45), USB and audio ports to the setup.

Wi-fi (802.11ac) and Bluetooth 4.0 are supported across all eight models, and most also support NFC.

Internal storage may prove problematical. You can have up to 128GB of internal eMMC storage, but that configuration is only available in the two most expensive models. You'll have to settle for 64GB in the remaining configurations.

The same quad-core Intel Atom x5-Z8500 processor is used across the board. Running at clock speeds between 1.44GHz and 2.24GHz (via Turbo Boost), it supports a maximum of 8GB of RAM, although HP provides 4GB in all but the entry-level model, which comes with 2GB.

Even with the 4GB in our review sample, we found the Pro Tablet 608 a little sluggish: in everyday use we became a little frustrated with the (short) waits for the screen to reorient as we changed the device's orientation or opened up apps. Our review unit ran Windows 10 Pro.

HP rates this tablet's 21Wh Li-polymer battery as good for up to eight hours' life. Using the tablet for mainstream tasks like document creation/editing and web browsing, we found that the battery indicator reduced from 93 percent to 79 percent over a two-hour period. Given that this tablet is most likely to be used as a secondary device, you should feel confident that it'll last through a working day without requiring a recharge.

Conclusion HP's Pro Tablet 608 G1 is a compact and well-built Windows tablet with a high-resolution (326ppi) 7.9-inch screen. The entry-level price (£368 ex. VAT for 2GB RAM, 64GB of storage, wi-fi-only) is on the high side (an equivalent-spec iPad mini 4 costs £332.50, for example); adding memory, storage, mobile broadband and a docking station will quickly boost that price.

Many financial institutions have some portion of their account opening and loan/credit card application process online, but the reality is that it’s often confusing, tedious, and a lot of work for customers to complete. It’s akin to a consumer walking into a retail store, filling up their shopping cart, and walking out the door without buying anything ─ a lost opportunity for acquisition and revenue.

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Unfortunately, many financial marketers would either completely throw out their current digital application process and start from scratch, or make incremental adjustments – all without knowing if the changes will make any difference at all to abandon rates.

As Ron Shevlin said in The Financial Brand article, 4 Marketing Metrics Banks Should Measure (But Probably Don’t), marketers often focus on checking things off their to-do lists rather than measuring results. This is because it’s easier to show senior management that changes are being made that can help increase customer acquisition ─ even if you’re not sure they’ll make a difference.

To assist with measuring friction in digital account opening and the applications process and reduce abandonment, Avoka has developed a tool called the Transaction Effort Score™ (TES). With this tool, a bank or credit union can quantify exactly where friction is occurring and provide guidance as to how to eliminate the most damaging steps. The Transaction Effort Score evaluation tool analyzes all the steps required to complete a loan application or account opening, and generates a “score.” This score can then be used to identify specific areas of improvement in a bank or credit union’s online sales transaction processes, such as eliminating unnecessary fields or implementing a 100% digital experience.

The tool has already had an impact for some organizations. For example, a mid-size Australian bank sought to improve its 18% credit card completion rate. The application process was analyzed using the Transaction Effort Score tool, where they received a rather high (bad) TES of 1064 along with specific suggestions for improvement.

Using the TES recommendations as a guide, the application experience was redesigned, resulting in a TES of 307 (indicating a vastly simplified process) and an application completion rate of 38% ─ more than double the previous rate.

These are only a sample of the elements analyzed by TES that contribute to consumer effort (friction). Multiple keystrokes, confusing interfaces, requiring customers to visit a branch in person to complete a transaction, or asking for extraneous information all contribute to effort and increased abandonment. The TES tool not only helps identify the steps that can cause customer anxiety (and therefore abandonment of the process), but also provide direct suggestions that can improve results.